Social Media Manager

Role Overview & Responsibilities

We are the leading national independent auction group, led by quality people, driving the future of the remarketing industry through leading results, innovation, investment, excellence in technology and exceptional service.

Our mission is to bring new perspectives, energy and more innovative ways of working to extend our value within the automotive industry.

We are looking for a Social Media Manager to join our growing Marketing team based in Normaton. Reporting to the HoF Marketing, this exciting opportunity will enable Aston Barclay Group to become the most loved UK vehicle buying and remarketing brand. You will play a lead role in transforming our social media capability, audiences, and engagement.

Principle responsibilities include:

• Develop and deliver the groups social media strategy.
• Analyse and report on social media marketing effectiveness.
• Support wider Marketing projects as required.

Duties include:

• Maintain, develop, and optimise existing social media platform strategies including establishing a presence on new and emerging platforms.
• Create engaging social media content for various platforms including Instagram, Twitter, Facebook, LinkedIn, and YouTube.
• Develop an optimal posting schedule, considering web traffic and customer engagement metrics.
• Work with our 6 physical sites to amplify our social media reach by providing social media training, guidance, and tools to be used from each location.
• Work with the digital marketing manager to implement paid social campaigns across multiple platforms.
• Collaborate with the design team to create all necessary assets for social media campaigns.
• Drive the digital business activity forward, growing social following and engagement.
• Be reactive to trends and execute them across appropriate platforms.
• Collaborate with other teams within the business, inc. sales to ensure brand consistency.
• Stay up to date with current technologies and trends in social media, design tools and applications.
• Manage relationships with relevant social media platforms.
• Be a brand ambassador - uphold the brand and values in all interactions.
• Manage the groups social media reputation, creating and implementing social media policy and governance.
• Generate reports on performance and optimisation opportunities, track and analyse social media metrics.
• Use data and market intelligence to generate new ad ideas to enhance results.
• Research and analyse competitors to ensure we stay on top of industry trends and developments.
• Establish social media objectives and KPIs.
• Implement project plans in line with the Director of Marketing/Head of Marketings requirements, and work with key stakeholders on the project needs of the Company, delegating specific tasks as needed.
• Ensure that work aligns with the goals and needs of the Company, adapting plans as needed.
• Work in an innovative fashion, striving for constant improvement at all times.

Skills/Experience:

• Hands on experience in social content management.
• Strong working knowledge of online platforms, predominantly Instagram, Facebook, LinkedIn, Twitter & YouTube.
• Understanding of social media analytics.
• Creative flair & excellent eye for detail.
• Ability to work under pressure and to deadlines.
• Excellent communication skills.

40 hours per week, Monday to Friday. Competitive salary. The role will include some travelling to our six sites across the UK as required. Hybrid working options available.

We offer a fantastic range of benefits that reflect the value we place on our employees and help make Aston Barclay Group a great place to work. These include:

• 25 days leave per annum + bank holidays
• The ability to purchase upto an additional 5 days leave per annum
• Enhanced sick/maternity/paternity/adoption policies
• Healthcare Cashback scheme on costs such as Dental, Optical and Physiotherapy
• Access to an online rewards scheme that gives you discounts and money back on everything from fashion, holidays, entertainment, car hire, health and beauty and even weekly shopping from major supermarkets
• Free Employee Assistance Program (also available to family dependants)
• Life assurance cover 2 x salary
• Christmas savings scheme
• Length of service awards
• Refer a friend recruitment incentive scheme
• Early finish on your birthday
• Onsite gym & canteen

Job Types: Full-time, Permanent

Salary: From £35,000.00 per year

Benefits:

• Additional leave
• Cycle to work scheme
• Employee discount
• Enhanced maternity leave
• Free parking
• Life insurance
• On-site parking
• Referral programme
• Sick pay
• Store discount

Schedule:

• Monday to Friday

Work Location: In person