Digital Marketing Executive (Hybrid 20k-22k)

Role Overview & Responsibilities

Overview

We are looking for a proactive individual to help drive our digital department forwards. Working closely with the Paid Media Manager, this is a great opportunity for the right candidate to develop their digital marketing career while working in a fast-paced, exciting agency.

Your day-to-day responsibilities will revolve around ensuring our clients businesses thrive, using a range of digital marketing techniques, focused around a range of paid media channels, including Google, Meta, TikTok and LinkedIn.

Role Responsibilities:

• Setting up new campaigns on both Google Ads, Paid Social Media platforms and Programmatic ads
• Performing keyword research using Google Keyword Planner and SEMrush
• Regular checks on accounts and campaigns within Google Ads, ensuring budgets are met
• Analysing & optimising campaigns to meet client KPIs including: budgets, bid levels, target audiences, keywords, ad copy and assets
• Reviewing and suggesting strategy changes based on current data
• Reporting to the PPC manager with key campaign metrics
• Being results driven, focusing on client KPIs and ensuring we deliver a positive ROAS/ROI
• Keeping up to date with digital industry developments.
• Liaising with clients and presenting key findings
• Writing ad copy for both Google Ads and Paid Social Ads
• Working with the wider team across larger clients
• Liaising with the creative department on Paid Social, Display and Programmatic assets
• Liaising and working with the UX & CRO department to further optimise

Skills Required:

• Excellent analytical, organisational, and time-management skills
• Excellent written and verbal communication skills
• Enthusiastic and motivated
• Ability to multi-task in a fast-paced agency environment
• A willingness and desire to learn everything you can about digital marketing

Entry requirements

Must have grade 4 or above in Maths and English GCSE

Skills requirements

IT skills, Communication skills, Creative, Presentation skills,

Things to consider

• Hybrid working (2 days office, 3 days office or home) • Option for ad-hoc work pattern flex-ing (flexible time bands scheme) • One day each year (paid) for voluntary/charity work (or Birthday Day off) • Health cashback plan incl. 24-7 GP, and 24-7 EAP • IPA member agency; plenty of access to industry related tools and learning

Future Prospects

Permanent position on successful completion of the apprenticeship

Job Types: Full-time, Permanent, Apprenticeship

Salary: £20,000.00-£22,000.00 per year

Benefits:

• On-site parking

Schedule:

• Monday to Friday

Ability to commute/relocate:

• Birmingham: reliably commute or plan to relocate before starting work (required)

Work Location: Hybrid remote in Birmingham