Marketing Executive

Role Overview & Responsibilities

MARKETING EXECUTIVE

Immediate Start Opportunity. Full time position (37.5 hours per week)

A fantastic opportunity has arisen for a skilled Marketing Executive to become part of a dynamic and innovative venture in the hospitality and professional fields, including high-end dining establishments and the legal industry.

We're seeking a candidate who is enthusiastic about interacting with our online communities and who will be based in our Blackburn Head Office.

Key Duties and Responsibilities:

• You’ll be responsible for creating and implementing a comprehensive social media strategy across all channels, with a focus on TikTok, Instagram and email marketing for a group of businesses.
• Reporting to the Director, your tasks will include developing and implementing campaigns to generate brand awareness and engagement to acquire new customers.
• Researching and building relationships with local university societies, schools, social groups and businesses to meet KPI.
• To create all content for Instagram grid and stories to engage our audience. Producing Reels and TikTok videos.
• Posting daily in accordance with the marketing calendar. Keeping on top of social media trends, ensuring we are able to maximise on trending sounds, memes and content where appropriate.
• Online community building and engagement.
• Monitoring and responding to online reviews on a daily basis. Thereafter, relaying feedback to all staff members via WhatsApp in aim to promote and increase.
• Weekly performance reporting and analysis of active campaigns.
• Managing and evaluating the effectiveness of offers and paid campaigns across all delivery platforms such as Uber Eats, Just Eat and Deliveroo for the hospitality establishments.
• Develop and implement digital marketing strategies that increase website traffic and drive lead generation for Curtis Law Solicitors and Curtis Law Estate Agents.
• Manage and optimize our paid media campaigns, including PPC, SEO, social media advertising, and display advertising.
• Co-ordinating influencer outreach and partnerships on a weekly basis.
• Clear understanding of the brand’s tone of voice and narrative.

Skills Required:

The ideal candidate should possess a strong background and practical experience in brand marketing, ideally in the hospitality industry.

• They should have previous experience in a similar marketing and social media role, as well as strong design skills and a creative flair.
• Knowledge and passion for social media platforms like Instagram, Facebook, Twitter, TikTok, and order delivery platforms, along with an understanding of influencer marketing.
• The candidate should work with pace and attention to detail, focus, and optimism to overcome obstacles and deliver results.
• Manage and optimize media campaigns, including PPC, SEO, social media advertising, and display advertising.
• They should be able to create and monitor accurate plans, prioritise work in a clear and methodical manner, and have a drive to achieve performance targets and successful outcomes.
• Experience in producing videos and photographs (content creation).

Job Types: Full-time, Permanent

Salary: £22,000.00-£26,000.00 per year

Benefits:

• Free parking
• On-site parking

Schedule:

• Monday to Friday

Ability to commute/relocate:

• Blackburn: reliably commute or plan to relocate before starting work (required)

Application question(s):

• How many years of digital marketing experience do you have?

Experience:

• Social media marketing: 1 year (preferred)

Work Location: In person