Digital Content Assistant

Role Overview & Responsibilities

Job Description – Digital Content Assistant | Area: Sales & Marketing | Reporting to: E-Commerce Manager

Responsibilities

· Aid in the creation and delivery of a coherent and impactful digital marketing plan in liaison with the E-Commerce Manager and wider team.

· Create and publish regular content for Hayloft’s social media channels, namely Facebook, Instagram, Pinterest and TikTok.

· Assist in the creation and management of profitable paid social media campaigns.

· Produce consistent reports on social media activity and contribute towards using the information to aid future strategy.

· Liaise with in-house copywriters to create and publish relevant, engaging, search engine optimised written content for Hayloft’s website, including blog articles and gardening guides.

· Create engaging photography and video content to accompany social media, blog articles and email campaigns.

· Create engaging graphics for use across multiple platforms including social media, email campaigns and the website.

· Attend key industry shows and events such as RHS Malvern and BBC Gardeners World Live, ensuring that Hayloft maximises digital opportunities before, during and after each.

· Assist in website housekeeping including digital catalogue uploads, product image optimisation and internal content linking.

· Assist the wider team with ad-hoc marketing tasks as and when required.

Skills & Experience

· Well-rounded social media knowledge and experience working with the platforms in a professional capacity.

· Demonstratable ability to improve brand reach and engagement on social media.

· Proficient user of image editing software such as Adobe Photoshop.

· Proficient user of social media video creation software (Adobe Premiere Pro, Canva or similar).

· Experience liaising with internal teams to meet deadlines.

· Excellent attention to detail.

· Excellent written English.

· Plant knowledge and an interest in gardening are advantageous but not essential.

Our promise to you

· Staff discount on all Hayloft products.

· Casual office dress code.

· Free electric vehicle charging.

Job Types: Full-time, Permanent

Salary: £22,000.00-£28,000.00 per year

Benefits:

• On-site parking

Schedule:

• 8 hour shift
• Monday to Friday

Ability to commute/relocate:

• Pershore, WR10 3HB: reliably commute or plan to relocate before starting work (required)

Education:

• A-Level or equivalent (preferred)

Experience:

• Digital marketing: 1 year (preferred)
• Marketing: 1 year (preferred)

Work Location: In person