Digital Marketing Manager - Facebook

Role Overview & Responsibilities

OPOP Media is a digital agency based in the heart of Manchester City Centre, offering a wide range of services to businesses in both Manchester and across the United Kingdom, including marketing, advertising, and website development.

Responsibilities:

• Develop and execute complex Facebook ad campaigns that generate leads, drive traffic, and increase conversions.
• Analyze and optimize ad campaigns to improve performance, including adjusting targeting, bids, creative, and landing pages.
• Develop and implement advanced tracking and conversion optimization strategies.
• Work with creative team to develop compelling ad creative and landing pages that resonate with our target audience.
• Collaborate with cross-functional teams to ensure campaigns are aligned with overal marketing objectives.
• Manage budgets, forecasting, and reporting for all Facebook ad campaigns.
• Stay up-to-date with changes to Facebook's ad platform, ad policies, and other relevant updates.

Requirements:

• 4+ years of experience in Facebook ads management, with a focus on lead generation.
• Proven track record of running successful Facebook ad campaigns that drive leads and conversions.
• Strong technical skills and experience with advanced tracking and conversion optimization strategies.
• Excellent analytical skills and ability to use data to optimize campaigns.
• Excellent communication skills, with the ability to collaborate cross-functionally.
• In-depth knowledge of Facebook's ad platform, ad policies, and best practices.
• Familiarity with tools such as Google Analytics, Facebook Ads Manager, and other advertising platforms.
• Bachelor's degree in marketing, advertising, computer science, or a related field.

If you are interested in this position and feel you have the qualifications and experience we are looking for, we encourage you to apply.

Job Types: Full-time, Permanent

Salary: £26,000.00-£40,000.00 per year

Benefits:

• Company events
• Company pension
• Gym membership

Schedule:

• Monday to Friday

Ability to commute/relocate:

• Manchester: reliably commute or plan to relocate before starting work (required)

Experience:

• Marketing: 4 years (preferred)
• Facebook Advertising: 4 years (preferred)

Work Location: In person